23rd of July, 2026

Happy Birthday to Me!

As my birthday rolls around each year, I find myself reflecting less on how old I'm getting and more on how far I've come.

Eight years ago, I had a box of greeting cards sitting in my house.

That was it.

No website. No customers. No stockists. No business plan. No grand vision for what would become Bosa Art Co.

Just a box of cards and a hope that maybe, somehow, someone would want to buy them.

Looking back now, it's funny to think that I was holding a seed in my hands and had absolutely no idea what it would grow into.

Like any seed, growth wasn't obvious at first.

There were no overnight successes or sudden breakthroughs. There were countless small steps forward, many mistakes, and plenty of moments where I wondered whether I was making any progress at all.

But growth was happening. Not 100% at a time. Not even 10%. More often than not, it was happening 1% at a time.

One new stockist.

One new product.

One lesson learned.

One customer who came back for another purchase.

One skill developed.

One challenge overcome.

At the time, those tiny gains felt insignificant. Looking back, they were everything.

It's a lot like gardening.

When you plant a seed, you don't dig it up every week to see if it's growing. You water it, nurture it, trust the process, and keep showing up. Then one day, you look back and realise something remarkable has happened.

Business has been much the same.

If there's one piece of advice I could give anyone building something they care about, it's this: be persistent.

Not because persistence guarantees success, but because most people underestimate what can happen when they consistently show up year after year.

The people I admire most aren't necessarily the most talented or the luckiest. They're the ones who kept going when things felt slow. The ones who continued learning. The ones who stayed curious. The ones who didn't quit.

I've learned that if you genuinely love what you're creating, you'll find a way to make it work.

Maybe not exactly how you imagined.

Maybe not as quickly as you'd hoped.

But passion has a funny way of helping you navigate the obstacles. It gives you a reason to keep experimenting, keep learning, and keep trying again.

Getting older has taught me that lesson in more ways than one.

Very recently, I thought success was about reaching the next milestone. The next goal. The next achievement.

Now, I understand that success is also found in the everyday moments, the in-betweens.

It's found in the packing of orders and sending these emails out.

It's found in one sale at a time and a nice comment from an admirer.

In creating artwork that brings joy to someone else's home.

In having the freedom to spend time with the people I love.

In building a life that feels meaningful, not just productive.

In watching the garden grow through the seasons and being able to take my kids to soccer and BMX practice.

With every trip around the sun, I feel a little wiser, a little more patient, and a little more certain about what truly matters.

So this birthday, I'm feeling grateful.

Grateful for the lessons.

Grateful for the challenges.

Grateful for that box of greeting cards all those years ago.

And grateful for the reminder that the most meaningful growth often happens so slowly that we barely notice it at all.

Until one day, we look back and realise just how far we've come.

With love,

Sarah, one year older!

Another new design-Mushrooms

They are more popular than I had expected and the animal design has sold out twice now since my first delivery about a month ago! And since that first "sold out" moment I have been struggling with what other design to add. It was between Birds, Bees and Mushrooms. I spoke to a lot of people and had a lot of very strong opinions about it, and in the end, the Mushrooms won! I'm not saying the birds and bees will never happen, they most likely will. But I work in a slow, intentional, small batch format, so the new designs will come when the time is right.

In the meantime, if there is a design you think would be magical, let me know! I love getting ideals from you!

Next Market Dates:

A little peak at part of one design out of many I have been working on last week. I spent all week at my desk with my paints and brushes working on Christmas and Summer designs. I have five new cards, six new stickers, a handful of new art prints and some new wrapping paper designs coming to life! They will slowly be revealed over the next few months, and I am so excited for you to see them!